It was only recently that the strawberry subsector emerged in the market of fresh produce. In contrast to other commodities, which are relatively mature, strawberry is rapidly growing and promises to become one of the dynamic produce subsectors.
Dr. Mark Gaskell, Cooperative Extension, University of California, visited Albania between August 31 and September 4 to conduct a value chain analysis for strawberry with the support of USAID/Albania in the framework of SAVS program implemented by AAC – Lushnja.
The purpose of the site visits and meetings was to collect data on the strawberry supply chain and identify key constraints that need to be addressed to turn the strawberry supply chain into a robust market oriented value chain.
AAC-Lushnja will use the results of the analysis to design specific interventions to increase productivity and improve quality of strawberries therefore improving competitiveness.