Strawberry production in Albania began three years ago. Initial yields during the first 2-3 seasons were estimated in the range of 40,000 to 50,000 kg per hectare. The production area is now based upon the Camarosa variety to a large extent and other short-day strawberry varieties including Sabrina, Fortuna, Nabila, Oso Grande, Splendor, and Miranda.
Future growth of the strawberry subsector will increasingly be affected by a successful marketing program which eventually rests on fruit quality and production timing.
AAC-Lushnja with the support of USAID/Albania is evaluating alternative varieties to enable earlier harvest and shift production toward earlier, more profitable market windows and nutrition systems to improve quality and food safety of strawberries in Kafaraj, Fier.